By any measure, Target is one of the most successful and dynamic retailers in the US today. Long an iconic brand, guests are increasingly choosing Target to meet even more of their omni-channel, cross-category needs. That success has been fueled by a best-in-class guest experience brought to life by the best team in retail guided by Target’s purpose of “Helping all families discover the joy of everyday life.”
A core pillar of Target’s winning strategy has been a deep and sustained investment in Differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Target’s success – both in terms of profitable growth and guest loyalty. As of today, owned brands account for 1/3rd of Target’s sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes 10 $1 Billion brands with 4 of them achieving $2 Billion including powerhouse brands like Cat & Jack, Good & Gather, and Threshold. Leading the roadmap to growth across the portfolio is the Owned Brand Management Team. This talented team skillfully blends the Art Science of brand building to co-create world class brands that guests love and can only find at Target.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About the Role:
As a Director of Brand Management, you & your team will have responsibility for leading, growing, and evolving a multi-billion dollar portfolio of brands to meet rapidly changing guest needs across a highly competitive landscape. Being successful in this role will require leadership across the following key areas:
·Strategic Analysis & Planning: You will lead, strategically connect and advance Target’s owned brand strategies in partnership with Merchandising leaders to address white space needs within the categories in your portfolio over a long-term and short-term time horizon
·Business Leadership: You’ll contribute to, monitor and make decisions in service of the portfolio P&L, anticipating/balancing short-term implications with long-run brand equity considerations. Likewise, you’ll synthesize and analyze market, sales, guest and brand health data to inform new briefs or ongoing work to manage and grow new, existing or refreshed owned brands.
·Brand Building: You will lead the guest-centric creation of the mission, positioning, values, and personality of each brand and gain cross-functional leader alignment. In addition, you will manage strategic brand extensions and layering into new categories, ensuring all guest touch points with the brand (product, packaging briefs, ISM, digital) align to the brand positioning.
·Collaboration & Influence: You’ll collaborate with both internal and external partners to implement the approach to cross-category brand management and anticipate future needs. You will steer the Brand Roundtables, ensuring alignment among Merchandising, Owned Brands, Insights, Product Design and Marketing on key decisions related to owned brands.
·This includes facilitation of the cross-functional meetings, governing the timing and action, escalating risks and delays, driving accountability, and monitoring key performance indicators
·Operational Excellence: You will bring a solutions-oriented approach as the operational model for Owned Brands continues to be transformed with a focus on prioritization, speed, and clarity. You will lead the navigation of stage gate processes and help improve governance across the phases of brand management while meeting timelines and budgets.
·Motivating & Inspiring Teams: You will be responsible for coaching and developing high performance teams. This will require skills in building and elevating skillsets at the individual and team level. This also includes ensuring your teams are diverse, equitable, and inclusive. You will invest in building Target’s culture of “Care, Grow, and Win Together”.
This role will report directly to the Senior Director of Owned Brand Management, Food & Beverage, Essentials & Beauty, Strategy & Operations.
·Four-year degree or equivalent work experience; advanced degree preferred
·12 years of experience – will consider a variety of backgrounds with
applicable experience (Creative Strategy, Brand Strategy, Consulting)
·Thrives in new, ambiguous and evolving environments, demonstrating
adaptability and determination
·Experienced in developing a vision and inspiring teams
·Skilled at mining and identifying compelling, nuanced, ownable, and actionable
·Strong analytical skills and experience writing briefs to inform & inspire
·Future-focused orientation incorporating trend watching/forecasting, predictive
analytics and anticipating guest needs
·Experience in “Best in Class” Brand, Retail and/or Marketing organizations,
developing and managing brand strategies
·Possesses strong business acumen and demonstrated experience in
prioritization based on ROI
·Experienced building high performing teams
·Demonstrates leadership within Diversity, Equity, & Inclusion actions and
·Able to influence and communicate effectively across all levels and functions
within an organization
·Demonstrates equal parts passion and pragmatism
·Cultivates calm, clarity, and focus through periods of uncertainty and change
This position may be considered for a Remote or Hybrid work arrangement based on Target’s needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that’s not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :$119,500.00 USD - $215,100.00 USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.