Position title
Work from home no start up fee
Employment Type
Part-time
Base Salary
USD25-USD35 Per hour
Job Location
United States
Remote work from: USA
Description

You do not believe in the status quo and have mastered the art of making products "fly-off the shelf". You have a burning desire to be part of something bigger. You will be our marketing wizard. One
who will conjure the perfect product marketing strategy that will bring in a tsunami of customers.

Responsibilities

  • Develop and execute successful go-to-market programs for impactful product launches targeting
  • Develop brand strategy, positioning and messaging
  • Develop high-impact marketing collateral (e.g. blogs, brochures, datasheets, whitepapers, web-copy, case studies, presentations, infographics, videos, podcasts, and other media)
  • Brief the press, influencers and industry experts about new products and features
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Perform competitive analysis and market research of competing products
  • Deliver presentations to customers and prospects
  • Speak and present products at trade shows and webinars

Qualification

  • Bachelors degree in Marketing, Communications or similar field
  • Must have 4+ years of experience in product marketing, product strategy, growth or equivalent function, preferable within technology
  • Must have or held a job title that include "product" and "market|marketing" in it
  • Must have experience in B2B
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of marketing automation, SEO, web analytics, CRO and social media marketing best practices and tools
  • Excellent communication skills
  • Keen eye for detail
  • Analytical mind and strong quantitative skills
  • Motivated self-starter - positive, high-energy, driven individual with a proven ability to move projects forward efficiently and effectively with minimal direction
  • Able to identify opportunities for improvement and act on them
  • Comfortable working with uncertainty and ambiguity
Date posted
10 February 2024
Valid through
22 January 2025
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